Click here to view the NFL’s Play 60 PSA featuring Reggie Bush
Click here to view the NFL’s Thanksgiving holiday PSA
You may have already seen or heard the latest “Be a Player” public service announcements created in partnership with the Ad Council and the U.S. Department of Health & Human Services featuring NFL superstars Reggie Bush, Antonio Gates and Jason Witten asking kids to—Get up, Get up, Get up, and Be a Player! Promoted across television, radio, print and outdoor media, this inspiring message has already appeared extensively in children’s television programming on NBC, during nationally televised NFL games on FOX and CBS, in Sports Illustrated magazine, and was widely featured during Thanksgiving weekend NFL activities.
These new ads are an integral part of the NFL and its Club’s League wide commitment to youth health and fitness. Beginning this year, the NFL’s primary Corporate Social Responsibility platform will be focused on getting youth active for 60 minutes a day. The NFL’s campaign will be integrated League wide and will offer multi-faceted activations, programming and sponsor opportunities. As a brand that embodies sports and fitness, the NFL is dedicated to helping kids live a healthier lifestyle, and the NFL Youth health and fitness campaign will serve as a precedent for that commitment.
You can learn more about all of the NFL and its partners’ efforts at www.NFLRUSH.com, the official NFL youth website for kids. NFLRUSH.com also offers fitness tips, recipes, blogs, and videos from NFL players, so kids have a place where they can go to pledge their commitment and learn from the pros how to stay healthy and active.
And if you have 90 seconds, check out the NFL’s latest TV commercial highlighting its commitment to promoting healthy lifestyles. View this holiday PSA now by clicking the television screen above.
The Ad Council’s Coalition for Healthy Children thanks the NFL for being a leader among organizations working to promote healthy and active lifestyles for today’s youth and for being a dedicated coalition member.
To learn more about The National Football League click here: www.nfl.com
The PepsiCo family believes they can play an important role in helping kids lead healthier lives by developing products that appeal to kids and by promoting programs that encourage kids to lead active lives. As a member of the Ad Council’s Coalition for Healthy Children, PepsiCo is encouraging kids and families to lead healthy lifestyles through the promotion of consistent research-based messages.
This past spring, PepsiCo teamed up with Wal-Mart, Inc. and America on the Move to get the message out to kids and their families about the importance of being physically active. As part of the campaign, in store displays (shown right) featuring Shrek and the “Be a Player” message were created. The retail marketing program highlighted PepsiCo’s Smart Spot products and encouraged consumers to take a brochure containing information about America on the Move’s physical activity programs. Displays were authorized to appear in over 3,000 Wal-Mart Stores in The U.S.—that’s about half of all Wal-Mart locations nationwide!
Additionally, PepsiCo conducted a Wal-Mart.Com email blast to 20 million consumers promoting Coalition messages that encouraged families to “get up and play an hour a day”.
PepsiCo also sponsored a full-page ad in Wal-Mart’s, All You, magazine, which has a circulation of 700,000! This fun and motivational ad featured the “Be a Player” logo, with Shrek and friends, as well as information on being active and links to more healthful resources. Click on the ad shown on the right for a larger view and to read some of PepsiCo’s healthful tips.
The Ad Council’s Coalition for Healthy Children thanks PepsiCo for being a leader among corporations working to promote healthy and active lifestyles for today’s youth and for being a dedicated Coalition member.
To learn more about PepsiCo companies visit www.pepsico.com.