About Us

The Coalition for Healthy Children's goal is to help address the obesity crisis that confronts our nation and its children. Our mission is to provide clear, consistent, research-based messages to children and parents on the importance of practicing a healthier lifestyle and offer them the means to do it. We believe that this can be achieved by harnessing the combined strengths of:

  • Corporate marketers
  • Media companies
  • Non-profit organizations
  • Foundations
  • Government agencies

The Coalition's members have made a commitment to the promotion of healthy living to our nation's families and have agreed to incorporate the Coalition's strategic messages into their marketing materials, which include advertising, packaging, web sites, grassroots programs, in-store promotions and collateral materials. Results of Coalition for Healthy Children consumer research, gathered in partnership with Yankelovich Research, indicates that Americans are confused about what it means to live healthfully and that they donít know what to do about it.

Fighting the childhood obesity epidemic requires communicating directly to children and, just as importantly, to their parents and other adults. The Coalition has crafted messages to these audiences based on five basic communication strategies to promote healthy lifestyles:
  • Physical Activity
  • Food Choices
  • Food Portions
  • Balance between food and activity
  • Role modeling
These specific messages are the results of careful research, made possible by the Robert Wood Johnson Foundation, and are designed to speak to both children and adults in a way that is more likely to resonate and encourage a lifestyle change. Click here to see complete list of messages.
  • Since 1980, the number of overweight children has doubled
  • 1/3 of young people in grades 9-12 don't regularly engage in vigorous physical activity.
  • Out of overweight 5 to 10-year-olds, 61% have one risk factor for heart disease, and 26% have two or more risk factors.
  • Hospital costs related to treating overweight and obese children and adolescents more than tripled from $35 million during 1979-1981 to $127 million during 1997-1999.

Eat Well Play Hard