The Coalition for Healthy Children's goal is to help address the obesity crisis that confronts our nation and its children. Our mission is to provide clear, consistent, research-based messages to children and parents on the importance of practicing a healthier lifestyle and offer them the means to do it. We believe that this can be achieved by harnessing the combined strengths of:
The Coalition's members have made a commitment to the promotion of healthy living to our nation's families and have agreed to incorporate the Coalition's strategic messages into their marketing materials, which include advertising, packaging, web sites, grassroots programs, in-store promotions and collateral materials. Results of Coalition for Healthy Children consumer research, gathered in partnership with Yankelovich Research, indicates that Americans are confused about what it means to live healthfully and that they donít know what to do about it.